Every which way I look, I’m seeing Cyrus. Whether it’s on my Instagram feed, on MTV’s love-to-hate promotions for the VMAs or on the latest version of Marie Claire, the star is having a major year – she was just announced as SNL’s first host for Season 41 too. On top of everything else she has also announced her new VIVA GLAM MAC Cosmetics campaign for Fall 2015.
Cyrus announced the line with a quick vintage-inspired pic to Instagram featuring the new products. Her previous collaboration included a bubblegum hot pink lipstick and lipglass, which you can still buy. This season her shade is a bright red-orange and we can’t wait to see more of this powerful pop of color!
The line gives 100% of its proceeds directly to men, women and children who have been impacted by HIV or AIDS.
“The idea of VIVA GLAM was to celebrate life and the outspoken attitude of the company. It was a connective tissue that encompassed the diversity of M·A·C and its mantra…all ages, all races, all sexes. It was, and continues to be, the signature and the heart and soul of the company. VIVA GLAM spokespeople are provocative, alternative and influential and reflect diverse communities. They are heroes we look up to for their personal triumphs; people who have invented themselves and people who created movements.” You can learn more about the MAC AIDS FOUNDATION and see past campaign images and products here.
We definitely think Miley embodies that image, especially with her involvement in the Happy Hippie Foundation.
Miley’s new VIVA GLAM MAC will be available for sale in North America September 8th, will you be picking up a tube, or two or three…?
Let me know in the comments!